Integral Ad Science (IAS) announced on December 17, 2024, the release of its new Quality Attention™ Optimization product in beta. This new pre-bid solution allows advertisers to automatically optimize their campaigns towards high-attention scoring impressions or away from low-attention scoring impressions across digital display and video on the open web.
In conjunction, IAS also announced a first-to-market partnership with Lumen Research, a global attention technology company, to offer Social Attention measurement. This collaboration provides advertisers with holistic reporting across social platforms and the open web via IAS, unifying media quality and eye tracking with machine learning.
IAS's Quality Attention product has already demonstrated significant effectiveness, with campaigns achieving up to a 130% lift in conversion rates when comparing high-attention versus low-attention impressions. The new optimization product and social attention measurement aim to provide advertisers with actionable insights to maximize their return on ad spend.
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