Integral Ad Science (IAS) announced on January 7, 2025, the launch of its AI-driven Total Media Performance™ (TMP) solution. This new offering is designed to enable advertisers to achieve better campaign outcomes by integrating IAS's media quality signals with in-flight optimization.
TMP leverages responsible and trusted artificial intelligence models to align media quality with cost and outcomes, empowering advertisers to drive ad effectiveness through quality path optimization. The solution provides end-to-end transparency across the programmatic supply chain, expanding IAS's focus beyond media efficiency and brand protection.
IAS demonstrated the financial impact of TMP, reporting a 25% decrease in cost per conversion and a 33% decrease in the cost of a quality impression for a leading global technology brand by reallocating spend towards higher-quality paths. This solution aims to help advertisers reduce media waste, drive superior performance, and safeguard brand equity.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.