Integral Ad Science (IAS) announced on November 4, 2024, the launch of IAS Curation with Google Ad Manager. This new offering provides programmatic buyers with a deal-based enrichment pathway designed to curate inventory that meets advertisers' benchmarks for context, brand safety, and viewability, aiming to drive better performance at scale.
IAS Curation empowers advertisers with actionable data to activate avoidance and contextual targeting strategies across media buys for Google Ad Manager. This allows brands to consolidate bidding on high-quality inventory and precisely target contextually relevant content, thereby maximizing brand suitability and driving efficiency for their ad buys.
The solution leverages IAS's predictive science to pre-screen and categorize pages, enabling brands to identify desirable inventory while avoiding unsuitable content. This launch is the latest expansion of IAS's collaboration with Google, building on previous enhancements for YouTube and Total Media Quality measurement.
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