Integral Ad Science (IAS) announced on June 4, 2025, a new partnership with Impact Plus, a sustaintech solution, to allow advertisers to track and optimize the performance and sustainability of their digital media campaigns within one platform. This collaboration bolsters IAS's carbon calculation capabilities for advertisers.
The integration of Impact Plus's technology into IAS's media quality measurement platform will provide advertisers with campaign-level emissions data, seamlessly incorporated into IAS reports. This offers a holistic view of media metrics, enabling more data-driven, sustainable advertising choices.
This initiative addresses growing concerns about digital advertising's environmental impact and emerging legislation, such as California's 'Climate Corporate Data Accountability Act' and the EU's Corporate Sustainability Reporting Directive (CSRD). The partnership aims to empower marketers to achieve campaign goals while meeting climate commitments.
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