Integral Ad Science (IAS) announced on July 29, 2025, that it received the first Ethical Artificial Intelligence (AI) Certification from the Alliance for Audited Media (AAM). This certification highlights IAS's high standards of responsible and ethical AI use across its digital ad measurement products and services.
The certification, built on AAM's Ethical AI Framework, encompasses key areas such as disclosure, human oversight, privacy, bias mitigation, and risk management. The process involved a thorough audit of IAS's AI governance framework, policies, risk management processes, and oversight controls, as well as product-level examination.
IAS leverages AI to analyze up to 280 billion interactions daily, powering its Total Media Quality, Quality Attention, and Fraud Solutions. This industry-first certification reinforces IAS's leadership in responsible AI, complementing its ISO 42001 certification and TrustArc's Responsible AI certification, making it the only company to hold both.
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