On Oct 16, 2025 at 16:00 ET, Authenticom Group announced the acquisition of iSKY’s Automotive Experience Division from IBEX, including the industry‑leading RefleCX platform. The deal is part of Authenticom’s strategy to build a full‑stack customer experience and connectivity platform for the automotive industry.
The transaction brings the RefleCX platform, which captures real‑time customer sentiment across channels and translates feedback into measurable improvements. The platform has been used by OEMs and dealer networks to strengthen loyalty and performance.
IBEX said the divestiture aligns with its focus on next‑generation AI‑driven CX solutions. The company will continue to invest in its Wave iX platform and AI capabilities while reallocating resources from the automotive division.
The transaction value was not disclosed. The acquisition marks a strategic shift for IBEX, allowing it to concentrate on high‑margin AI services and expand its global delivery model.
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