Innovation Beverage Group Ltd announced on November 19, 2024, that it has signed a Sales Services Agreement with Blue Ridge Spirits & Wine Marketing. This agreement aims to enhance the sales of IBG's Australian Bitters Company and BITTERTALES brands across the United States. Blue Ridge Spirits & Wine Marketing is based in Atlanta, Georgia.
Blue Ridge will utilize its national sales team and established relationships with distributors and retailers to sell IBG's award-winning bitters brands. This strategic alliance is expected to facilitate a city-by-city market expansion for IBG in the U.S. The company confirmed it has inventory ready to ship within the U.S.
This partnership is significant for IBG as it provides a dedicated sales and marketing force to penetrate the competitive U.S. beverage market more effectively. Leveraging Blue Ridge's network is a key step in increasing market share and brand visibility for IBG's bitters portfolio.
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