Innovation Beverage Group Ltd announced on October 29, 2024, that it received its largest shipment to date of Australian Bitters Company and BITTERTALES brands in the U.S. This shipment is intended to serve the company's expanding distribution network across the country. The increased inventory positions IBG to meet growing demand for its products.
The company also confirmed that its Australian Bitters Company brand is now available nationwide through Sysco. Sysco is a global leader in foodservice distribution, and this partnership marks the first time IBG's bitters will be sold by the distributor. This broadens the reach of IBG's top-selling bitters brands significantly within the U.S. market.
This development represents a notable expansion of IBG's operational footprint and market penetration in the United States. The ability to deliver larger volumes and leverage a major distribution partner like Sysco is crucial for scaling its beverage business and capitalizing on market opportunities.
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