Innovation Beverage Group Ltd announced on March 25, 2025, that its Australian Bitters Company line of bitters experienced approximately 5% year-over-year sales growth. This growth was recorded for the twelve months ended December 31, 2024. The sales momentum contributed to a significant market position for the brand.
Driven by this sales performance, Australian Bitters Company has achieved a 45% market share in Australia. This represents the highest market share the company has attained in Australia to date. Australia is recognized as the world's second-largest national market for bitters, behind only the U.S.
This achievement underscores the brand's strong competitive standing and consumer acceptance in a crucial market. The increase in sales and market share demonstrates effective brand strategy and operational execution within the beverage segment.
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