Ibotta introduced LiveLift, a real‑time campaign optimization platform that enables consumer‑packaged‑goods brands to measure and adjust promotions on the fly, aiming to increase campaign profitability.
During a pilot phase, Liquid Death reported a 19% lift in sales and a 23% increase in daily units moved, while Kimberly‑Clark and Hain Celestial also confirmed positive results, indicating the tool’s effectiveness and early market acceptance.
Ibotta’s Q2 2025 revenue was $86.0 million, a 2% year‑over‑year decline, with an adjusted EBITDA of $17.9 million and a 21% margin. In comparison, Q3 2024 revenue reached $98.6 million, up 16% YoY, and adjusted EBITDA was $36.5 million, a 37% margin.
LiveLift is part of Ibotta’s broader transformation toward a performance‑marketing platform, which includes a sales reorganization, investment in sales operations, and a partnership with Circana to provide household lift studies that validate incremental sales generated by Ibotta campaigns.
By offering precise, real‑time measurement and optimization, LiveLift positions Ibotta to compete more directly with other performance‑marketing technology providers and supports its goal of capturing larger CPG media budgets.
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