IDEXX Laboratories introduced its next‑generation ImageVue DR50 Plus digital radiography platform, delivering high‑definition images with up to 25 % lower radiation exposure than the current DR50 and 60 % lower than competing veterinary imaging solutions. The new system features AI‑driven image optimization, automated protocols, and a 17‑inch panel option that together reduce scan time and improve diagnostic accuracy while enhancing operator safety.
The company also expanded its Cancer Dx panel to include a mast cell tumor test for dogs, effective mid‑year 2026 in the United States and Canada. The addition comes at no extra cost to existing customers and provides results within 2–3 days, matching the turnaround of the lymphoma assay. In parallel, IDEXX rolled out fine‑needle aspiration cytology on its inVue Dx cellular analyzer, enabling veterinarians to evaluate skin masses in‑clinic and deliver rapid results while the pet owner remains present.
These launches reinforce IDEXX’s razor‑and‑blade revenue model by creating new consumable streams and deepening its foothold in companion‑animal oncology. The ImageVue DR50 Plus is positioned to capture a larger share of the $2.16 billion veterinary imaging market, projected to grow at a 6.96 % CAGR through 2035. The mast cell tumor test expands the Cancer Dx addressable market to roughly one‑third of all canine cancers, tapping into a $2.5 billion oncology diagnostics opportunity.
Management highlighted the strategic importance of the new products. CEO Jay Mazelsky said the imaging platform “demonstrates IDEXX’s commitment to safer, faster diagnostics that improve patient outcomes and clinician workflow.” He also noted that the expanded panel “provides veterinarians with a more comprehensive, cost‑effective toolset for early cancer detection.”
Analysts view the launches as a continuation of IDEXX’s focus on high‑margin consumables and AI integration. The company’s recent Q4 2024 earnings beat—driven by strong demand in the Companion Animal Group and recurring diagnostic services—underscored the resilience of its core business and set the stage for the new product pipeline to sustain growth.
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