IFF announced the launch of ScentChat™, a new AI-powered research tool designed to enhance the fragrance creation process by integrating real-time consumer feedback. This instant messaging application connects directly with leading platforms like WhatsApp and Facebook Messenger.
ScentChat™ utilizes advanced semantic AI and Natural Language Processing (NLP) to analyze consumer inputs and generate immediate insight reports. This process aims to make innovation more efficient, immersive, and impactful by providing perfumers with timely, authentic sensory data.
The tool breaks down barriers typically associated with consumer research, offering a cost-effective, accessible, and scalable method for gathering qualitative insights. It also fosters a sense of community and collaboration between consumers and fragrance creators, advancing the art of perfumery.
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