IFF launched its China Scent Exploration Program, a comprehensive consumer learning initiative designed to create fragrances specifically for the Chinese region. This program builds on IFF's established regional expertise, having operated in China since 1981.
The initiative aims to deepen understanding of local consumer preferences and cultural nuances in scent. By focusing on region-specific insights, IFF intends to develop fragrances that resonate strongly with the Chinese market.
This strategic program underscores IFF's commitment to localized innovation and strengthening its presence in high-growth markets. It is expected to enhance the company's ability to deliver tailored fragrance solutions and expand its market share in China.
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