IFF unveiled SipScape, a new interactive platform designed to inspire innovation across the rapidly evolving adult beverage landscape. The platform offers actionable insights and trends, including product design, flavor modulation, and sweetness reduction in no- and low-alcohol beverages.
SipScape highlights IFF’s expertise in incorporating botanicals, natural colors, and other functional additions based on current consumer preferences. This initiative demonstrates IFF's commitment to supporting its customers in developing innovative products that meet market demands.
The platform serves as a resource for adult beverage manufacturers, providing tools and insights to create new and differentiated offerings. This strategic launch aims to strengthen IFF's position as a leader in taste and health solutions for the beverage industry.
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