IFF announced the inauguration of its Scent Dubai Creative Center, a 2,000-square-meter addition to the company’s facility in the Dubai Science Park Laboratory Complex. This expansion strengthens IFF's capabilities to serve customers with fragrance innovations in the Middle East, a region expected to reach over $7 billion by 2034.
The center features cutting-edge technology, including a perfumery art studio for co-creation with customers, a traditional majlis, and an academy for perfumery training. It is also equipped with a semi-industrial production robot to accelerate speed to market.
The Dubai Creative Center will enable IFF to cater to the region’s unique consumer demands, focusing on scent performance, delivery systems, and scent engineering across fine fragrances, home, fabric, and beauty care. This investment underscores IFF's commitment to global growth and localized innovation.
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