IFF released a new report detailing how the rapidly growing GLP-1 consumer market is reshaping sensory experiences and nutritional needs, presenting opportunities for food and beverage brands. The report outlines how manufacturers can support this emerging consumer segment with products aligned with evolving preferences.
IFF identified a disconnect between current food and beverage products and the needs of GLP-1 consumers, who face sensory and nutritional challenges. The company is exploring consumer segmentation to move beyond a one-size-fits-all approach, introducing key consumer personas.
The outlook provides a comprehensive framework to guide reformulation of existing products and development of new offerings, addressing challenges such as muscle mass maintenance, satiety, digestive support, and sensory preferences. IFF has developed AI-refined, consumer-tested product concepts to optimize portfolios for this expanding market, aiming to bring back the joy of eating and drinking for GLP-1 users.
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