On October 2, 2025, DeepIntent announced the launch of its HealthFirst Audio Package, a new programmatic audio solution for healthcare advertisers. The package includes curated supply from iHeartMedia, SiriusXM, and other premium publishers, providing precision‑targeted access to digital audio at scale.
iHeartMedia confirmed its role as a leading partner in the new package, stating that the launch will enable healthcare brands to reach patients and providers during high‑attention, screen‑free moments. The partnership expands iHeartMedia’s inventory into the growing healthcare advertising market and positions the company to capture a share of the programmatic audio spend.
The HealthFirst Audio Package is now available for activation within DeepIntent’s demand‑side platform, allowing advertisers to target audiences across iHeartMedia’s extensive reach. This launch represents a new revenue opportunity for iHeartMedia and demonstrates its continued strategy to monetize its broadcast and digital audio inventory through innovative ad tech partnerships.
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