Intuit announced a partnership with Cherry Bekaert to deliver its Intuit Enterprise Suite to mid‑market businesses, combining the company’s AI‑native ERP platform with the advisory firm’s expertise in financial management and business intelligence.
The collaboration is designed to accelerate adoption of Intuit’s Enterprise Suite, a cloud‑based solution that bundles multi‑entity financial management, integrated payments, payroll, HR, marketing, and business intelligence. By working with Cherry Bekaert, Intuit can reach a segment that represents an estimated $89 billion addressable market and that often relies on fragmented systems.
Intuit’s Q1 2025 results provide context for the partnership. Revenue rose 10% to $3.3 billion, while GAAP earnings per share fell 18% year‑over‑year to $0.70 due to restructuring charges and investment losses. The Global Business Solutions Group grew 9% and Credit Karma grew 29%, offsetting declines in the Consumer and ProTax segments. The partnership builds on the strong performance of high‑margin segments and the company’s focus on AI‑driven productivity gains.
Strategically, the deal positions Intuit to offer a more integrated, “done‑for‑you” experience for mid‑market firms. The partnership leverages Cherry Bekaert’s advisory services to help clients transition from legacy systems to a unified platform, while Intuit’s AI capabilities automate workflows and provide proactive insights. Simon Williams, Intuit’s vice‑president of the accountant segment, said the partnership “enables Cherry Bekaert to continue to meet the needs of its scaling clients with Intuit Enterprise Suite to streamline workflows and deliver proactive, data‑driven insights that drive faster decisions and fuel profitability.” Matt Brady, chief growth officer at Cherry Bekaert, added that the suite “reimagines ERP software with a disruptive platform solution that meets the needs of complex businesses with end‑to‑end financial management and workflow automations.”
Intuit’s broader AI strategy underpins the partnership. The company has invested heavily in AI agents, GenOS, and other generative‑AI tools to deliver “done‑for‑you” experiences across its product lines. The Enterprise Suite, launched in September 2024, is the first AI‑native ERP designed specifically for mid‑market firms, and the partnership with Cherry Bekaert is a key step in scaling that offering beyond small businesses.
The collaboration signals Intuit’s commitment to expanding its AI platform into the mid‑market, potentially creating new revenue streams and strengthening its competitive position against traditional ERP vendors. By combining technology and advisory expertise, Intuit aims to reduce the cost and complexity of growth for mid‑market companies, aligning with its vision of leveraging data, AI, and human intelligence to give all businesses on its platform a distinct advantage.
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