Inuvo announced the launch of Ranger on December 3, 2025. Ranger is an AI‑driven quality‑assurance feature built into the company’s Campsight platform, designed to automatically verify that ad creatives match the landing‑page content and reduce misalignment between what users see and what they experience after clicking.
The tool uses machine‑learning models to transcribe and evaluate text, video, and audio in ads, checking that claims and offers are consistent with the post‑click experience. By embedding Ranger into Campsight, Inuvo aims to lower bounce rates and improve conversion quality for advertisers while addressing the growing risk of AI‑generated creatives that can mislead users or violate advertising rules.
In Q3 2025, Inuvo reported net revenue of $22.6 million, a 0.89% year‑over‑year increase. Gross margin fell to 73.4% from 88.4% in Q3 2024, largely due to a shift in the mix of platform revenue and higher cost of revenue associated with a new campaign. Net loss narrowed to $1.7 million, up from $2.0 million in the prior year, reflecting tighter cost control amid the margin compression.
CEO Richard Howe said the company deliberately scaled back advertising in mid‑August to meet a major platform client’s compliance requirements, which slowed Q3 growth but positioned Inuvo to capture long‑term revenue from compliance‑focused clients. Vice President Jeremy Chrysler highlighted the challenge of AI‑generated creatives and noted that Ranger “solves this problem” by ensuring consistency between creative and landing‑page content.
The Ranger launch expands Inuvo’s AI‑enabled portfolio and targets a growing market for responsible advertising solutions. While the Q3 margin compression signals short‑term headwinds, the investment in AI and compliance tools is expected to generate new revenue streams and strengthen Inuvo’s competitive position in the ad‑tech ecosystem.
Although the company has not issued new guidance, the introduction of Ranger signals a strategic focus on compliance and AI, which could serve as a tailwind for future growth and reinforce Inuvo’s reputation as a provider of responsible advertising technology.
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