On March 13, iQIYI announced plans to develop its first comprehensive theme park, iQIYI LAND, in Yangzhou, Jiangsu Province. This new entertainment destination will center around iQIYI's extensive portfolio of film and drama intellectual properties (IPs), utilizing cutting-edge technology to deliver fully immersive experiences for visitors.
Set to open later this year, iQIYI LAND will feature seven unique entertainment sectors, including immersive theater, holographic light space, interactive performance theater, and virtual reality experiences. The park will also offer themed dining options and IP merchandise, all designed to boost local tourism and energize the surrounding community.
This strategic venture highlights iQIYI's commitment to maximizing the long-term value of its IPs and positioning offline experiences as a new growth opportunity. The development builds on iQIYI's track record in offline entertainment, including the successful operation of immersive VR theaters at over 40 venues across more than 20 cities in China, with popular adaptations like 'Strange Tales of the Tang Dynasty: To the West' attracting over 100,000 visitors in its first year.
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