On April 18, iQIYI announced the groundbreaking of its second comprehensive theme park, iQIYI LAND, in Kaifeng, Henan Province, Central China. This follows last month's unveiling of plans for its first theme park in Yangzhou, Jiangsu Province, marking a rapid expansion of the company's strategy to extend its premium intellectual property (IP) into the offline realm.
The upcoming iQIYI LAND in Kaifeng will feature seven core entertainment sectors, including immersive theater, holographic light spaces, interactive performance theaters, and MR (mixed reality) experiences. The new park will also introduce IP-themed exhibition areas designed to deepen audience engagement and enrich the visitor experience.
iQIYI is pioneering an agile and technology-driven model for its theme parks, leveraging proprietary game engines, virtual reality (VR), and artificial intelligence (AI) to deliver frequent content updates and more immersive engagement. This approach addresses industry challenges such as IP depreciation and high operational costs, aligning with the growing demand in China's theme park sector, which reached RMB 60 billion (USD 8.2 billion) in 2023 and is projected to exceed RMB 110 billion (USD 15 billion) by 2028.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.