iQIYI participated in the first China TV Drama Production Industry Conference, where CEO Yu Gong emphasized a 'viewer-centric approach' and the company's 'long + short' content strategy. This strategy includes serialized long-form dramas, premium short-form content, and industrialized mini-dramas, alongside technological innovations to enhance production capabilities.
The company's mini-drama portfolio now surpasses 10,000 titles, capturing 95% of leading mini-drama content providers in the market. iQIYI achieved a significant milestone in December 2024 when its first mini-drama generated over RMB 1 million (US$0.14 million) in revenue-sharing income. The iQIYI Lite app has been repositioned to primarily feature free mini-dramas supported by advertising, with mini-drama viewing time on the main app now rivaling other popular content categories.
iQIYI highlighted advancements in virtual production technology, which have been implemented across its long-form dramas. For example, 'My Journey to You' achieved a 30% increase in production efficiency through virtual filming, while 'Fangs of Fortune' pioneered large-scale water surface reflection in virtual filming in China. The company has invested in infrastructure, including a 2,500-square-meter flagship virtual studio, and its self-developed IQ Stage virtual production platform integrates over 20 patented technologies to deliver enhanced visual experiences.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.