iQIYI announced the premieres of two reality-driven films, 'Mumu' and 'We Girls,' ahead of the Qingming Festival holiday period in early April. These films delve into the lives of hearing-impaired families and marginalized women, reflecting a broader shift in Chinese cinema toward realism and iQIYI's commitment to socially grounded storytelling.
Starring Yixing ZHANG, 'Mumu' tells the story of a deaf father and has generated over RMB 10.8 million (USD 1.5 million) in pre-screening and pre-sales revenues as of March 30. The film earned a 9.7 score on China's top ticketing platform Taopiaopiao. 'We Girls,' directed by Xiaogang FENG and starring Liying ZHAO, follows a mother's journey and is already topping real-time watchlists on ticketing platforms like Maoyan.
These premieres build on iQIYI's strong portfolio of realism-themed content, including the theatrical release of 'Upstream,' and strategic partnerships that have delivered commercial hits like 'Break Through the Darkness,' 'Hachiko,' and 'Wolf Hiding,' all grossing over RMB 100 million (USD 13.8 million). iQIYI continues to contribute to the film industry through content creation, talent cultivation, and innovative business models.
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