On July 27, iQIYI celebrated the grand finale of its acclaimed music competition, 'Sing! Asia,' in Macao, where Japanese singer Miyuna was crowned champion. The competition featured electrifying performances from top finalists from China and Vietnam, garnering fans across Asia.
'Sing! Asia' exemplifies iQIYI's dedication to breaking new ground in entertainment and connecting audiences through diverse content. The innovative competition showcases the immense talent of the region, enhancing iQIYI's reputation as a platform for high-quality international programming.
The success of this cross-border entertainment initiative contributes to iQIYI's global expansion efforts. It helps to increase brand visibility and attract new users in international markets, reinforcing the company's strategy to broaden its audience reach beyond China.
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