iQIYI announced the impressive success of its summer content lineup, led by standout titles including the long-form drama 'Coroner's Diary,' the micro drama 'How Dare You!?', and the short drama 'Rose Finch.' These hits underscore iQIYI's commitment to high-quality, engaging storytelling.
The success of these diverse formats enhances iQIYI's integrated 'long + short' strategy, which aims to meet the evolving preferences of today's viewers. By delivering a mix of content lengths, iQIYI continues to cater to varied audience consumption patterns.
This positive content performance validates the company's strategic direction in content diversification. It demonstrates iQIYI's ability to produce popular shows across different formats, which is crucial for maintaining and growing its subscriber base and overall platform engagement.
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