Ispire Technology Inc. announced a landmark five-year master distributor agreement with ANDS, a prominent distributor of non-combustion nicotine delivery solutions based in Dubai. This partnership is a crucial step in Ispire's global expansion strategy, focusing on the Middle East, North Africa (MENA) region, and Global Duty-Free markets.
Under the terms of the agreement, Ispire and ANDS will commercialize Ispire's Hidden Hills Club nicotine portfolio across more than 20 MENA markets. ANDS's extensive network includes partnerships with major duty-free operators, providing access to over 45 airports, cruise ships, airlines, and diplomatic facilities.
The MENA region is recognized as one of the fastest-growing markets for alternative nicotine products, with high smoking rates and increasing demand for harm-reduced options. This collaboration positions Ispire to capture a significant share of this expanding market, leveraging ANDS's local expertise and distribution capabilities.
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