Aurora Mobile announced a partnership with Beijing Tuniu International Travel Service Co., Ltd. to integrate its JPush intelligent push‑notification solution into Tuniu’s core applications, enabling real‑time delivery of itinerary updates, special offers and travel tips to Tuniu’s users.
JPush supports Android, iOS, HarmonyOS, QuickApp and Web, and is compatible with Apple Push Notification Service, Firebase Cloud Messaging and the system‑level push channels of major mobile brands. Its intelligent channel selection and persistent connectivity allow it to deliver notifications even when devices are in sleep mode or have poor signal, ensuring high coverage and delivery success for Tuniu’s high‑volume traffic.
The partnership gives Aurora Mobile access to Tuniu’s large user base and positions JPush as a key engagement tool for one of China’s leading online travel platforms. It also expands Aurora Mobile’s footprint in the travel sector and opens new revenue opportunities for its messaging services.
Aurora Mobile reported a 38% year‑over‑year revenue increase in Q1 2025 to RMB89 million, but a net loss of RMB1.6 million. The company’s Q2 2025 results showed continued revenue growth and higher customer numbers, though profitability remained a challenge. The partnership is part of Aurora Mobile’s strategy to strengthen its messaging services amid competitive pressures.
Tuniu aims to enhance user engagement and retention by delivering timely, personalized, scenario‑based notifications, moving from a passive search model to a proactive service model. The integration is expected to improve the overall travel experience and marketing efficiency.
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