Aurora Mobile Limited announced on March 25, 2025, that its subsidiary EngageLab has upgraded its Marketing Automation (MA) functions with AI-powered capabilities. This enhancement aims to further empower businesses to achieve exceptional results in customer engagement.
The upgraded functions offer tailored journey orchestration for diverse scenarios across various industries. Customer success stories include a B2C e-commerce platform achieving a 30% increase in conversions, a mobile game developer boosting click-through rates by 45%, and an online curriculum designer seeing a 40% increase in course completions.
These AI-driven features provide intelligent user segmentation, personalized content generation, and optimized delivery timing across multiple channels like Email, AppPush, WebPush, OTP, SMS, and WhatsApp. This revolutionizes marketing strategies by enabling businesses to build lasting relationships and achieve higher conversions and retention.
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