Jumia announced on June 10, 2025, a partnership with Algerian finance provider Diar Dzair to roll out Buy Now, Pay Later (BNPL) services for customers across Algeria. This strategic collaboration aims to make online shopping more accessible.
The new financing option enhances consumer purchasing power by offering shoppers the flexibility to split their payments. This initiative also encourages greater use of digital financial services in the region.
This expansion of payment solutions is a critical element of Jumia's strategy to improve its customer value proposition and drive e-commerce growth. It addresses the needs of cost-conscious consumers and supports digital payment adoption.
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