BIGO Ads, JOYY Inc.'s deep learning-based intelligent advertising platform, has successfully passed the compliance certification of the IAB Tech Lab Open Measurement SDK (OM SDK) for the fifth consecutive year since 2020. This achievement positions BIGO Ads as one of the few programmatic advertising platforms globally to maintain this consistent certification.
The OM SDK is recognized as the unified standard for the global programmatic advertising industry, enabling third-party verification providers to collect key metrics such as ad viewability, impression measurement, and exposure duration. This adherence to MRC-approved methodologies ensures that BIGO Ads provides a verifiable, measurable, and reliable advertising environment for its partners.
This sustained certification highlights BIGO Ads' leadership in driving transparency and standardization, which is crucial for building trust with advertisers and developers. The platform demonstrated strong growth in Q2 2025, with approximately 29% year-over-year revenue growth and publisher SDK adoption driving nearly 80% traffic growth compared to the second half of 2024.
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