JPMorgan Chase announced the opening of its newest Chase Sapphire Lounge by The Club on December 3, 2025, at Terminal 1, Concourse C of Harry Reid International Airport in Las Vegas. The two‑story, 4,590‑square‑foot facility features a champagne parlor, signature bar, and a menu curated by Momofuku, offering Sapphire Reserve cardmembers a premium travel experience in a high‑traffic hub.
The lounge’s launch is part of Chase’s broader strategy to deepen the value proposition of its premium credit cards. By adding a high‑profile venue in Las Vegas—a top destination for Sapphire Reserve members—Chase expands its benefits network in a market where competitors such as Capital One and American Express already operate lounges. The move signals Chase’s intent to differentiate its card portfolio through exclusive, experiential perks that can drive customer acquisition and retention.
Dana Pouwels, Head of Airport Lounge Benefits at Chase, said the lounge “brings the vibrant energy of Las Vegas to travelers, offering a champagne parlor, a signature bar, and spaces for productivity that reflect the city’s luxury and excitement.” Momofuku founder David Chang added that the partnership “brings another piece of Momofuku to travelers, ensuring a meal that feels cared for while on the road.”
The lounge enhances cardholder value by providing a tangible, high‑quality amenity that can offset the annual fee of the Sapphire Reserve card. The partnership with Momofuku also leverages a well‑known culinary brand, reinforcing Chase’s strategy of aligning its benefits with premium, lifestyle‑oriented partners. This alignment is expected to strengthen customer loyalty and create a competitive edge in the premium card market.
Chase has announced plans to open additional Sapphire Lounge locations in Los Angeles and Dallas, indicating a continued focus on expanding its lounge network in key U.S. airports. The expansion aligns with Chase’s acquisition of cxLoyalty in 2020, which gave the bank greater control over its loyalty platform and the ability to deliver personalized, high‑value experiences to cardmembers.
Overall, the new Las Vegas lounge represents a strategic investment in Chase’s loyalty ecosystem, reinforcing the bank’s commitment to delivering differentiated benefits that support long‑term customer retention and attract high‑spending cardholders.
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