Jones Soda Co. introduced the Mary Jones ZERO Sugar craft soda, a zero‑calorie, zero‑sugar beverage that expands the company’s Mary Jones line of hemp‑derived Delta‑9 THC (HD9) products.
The launch follows the company’s earlier introduction of Jones Zero Cola in March 2025 and is part of a broader strategy to capture health‑conscious consumers. In Q2 2025, Jones Soda reported revenue of $4.9 million and a net income of $2.6 million, compared with $6.7 million in revenue and a net loss of $1.6 million in Q2 2024. In Q4 2024, revenue was $2.8 million and the company posted a net loss of $4.6 million; the beverages segment generated $2.6 million and the cannabis segment $0.2 million.
CEO John Smith said the new zero‑sugar option would strengthen the company’s foothold in the modern soda market and support its transition from a niche craft‑soda brand to a diversified beverage portfolio. The company also secured a $5 million revolving credit facility in February 2025 to fund growth initiatives.
The hemp‑beverage market is projected to reach $18.2 billion by 2033, and Jones Soda has been an early entrant into the HD9 space, positioning it to benefit from the segment’s rapid expansion. The Mary Jones ZERO Sugar launch is intended to capture a larger share of the health‑conscious consumer base while maintaining the brand’s core adult‑beverage offerings.
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