Jones Soda Co. announced the divestiture of its marijuana-derived THC cannabis beverage business, including related Mary Jones brand assets, to MJ Reg Disrupters LLC. The transaction was completed on June 19, 2025, as part of Jones' strategy to streamline operations.
The aggregate consideration for the sale was $3 million. This consisted of $489,399 in cash paid on the closing date, plus $2,510,601 in the form of a promissory note with scheduled payments due on June 27, 2025, June 19, 2026, June 19, 2027, and June 19, 2028.
As part of the transaction, Jones Soda and MJ Reg entered into a multi-year exclusive and non-transferrable trademark licensing agreement. Under this agreement, MJ Reg will pay annual licensing fees for the use of the Mary Jones brand name for marijuana-derived THC products, starting at $150,000 for the first year and $225,000 for subsequent years.
This strategic exit allows Jones Soda to sharpen its focus and accelerate investment in its core soda offerings, modern functional beverages, and the emerging adult beverage category, specifically its hemp-derived Delta-9 THC (HD9) products. The divestiture provides immediate capital and ongoing revenue through licensing fees.
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