Jones Soda Co. announced the expansion of its club channel presence with a limited-time launch into select Costco Wholesale warehouses across the Southeast U.S. and Puerto Rico. This move reinforces the brand's broader strategy to grow its footprint in high-velocity retail environments.
The new offering includes a 12-pack variety case featuring four of Jones' most popular flavors: Orange & Cream, Cream Soda, Green Apple, and Berry Lemonade. These are presented in the signature 12 oz glass bottles, aiming to deliver bold taste and nostalgic appeal.
This entry into the club channel with a premium, family-friendly multipack format demonstrates the scalability of the Jones brand. It targets both loyal customers and new shoppers seeking differentiated beverage offerings, aligning with club buyers' prioritization of innovation and shelf disruption.
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