Jones Soda Co. announced a strategic agreement with Crayola to create a special co-branded multi-pack. This partnership will use Jones' vibrantly colored craft sodas to showcase Crayola's recently announced limited-time return of select retired crayon colors.
The special 12-pack will be sold in packaging designed to resemble a Crayola box, containing two each of six pure-cane-sugar Jones flavors. Each pack will also include a box of crayons, creating a unique consumer offering.
This co-branded product is slated for release in time for back-to-school sales, aiming to capitalize on a key retail period. The collaboration is expected to enhance brand visibility and attract new consumers through a nostalgic and engaging product offering.
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