Kellanova’s frozen‑food division announced on September 29, 2025 that it is launching Eggo Stranger Things Strawberry Waffles, the brand’s first strawberry‑red waffle made with natural color sources. The new product is positioned to coincide with the release of Netflix’s fifth and final season of Stranger Things, offering a themed breakfast option for fans.
The launch includes a promotional giveaway of 11,000 boxes of Eggo waffles with orders, featuring the new Strawberry Waffles and limited‑edition Stranger Things Homestyle Waffles. The giveaway is available through Instacart, with weekly drops on October 3, 10, 17, and 24 at approximately 11 a.m. ET, allowing consumers to stock up ahead of the season’s premiere dates.
Retail availability is nationwide, with the 10‑count box of the new Strawberry Waffles priced at $3.59. The product launch is part of Kellanova’s broader strategy to leverage cultural partnerships and drive short‑term sales momentum for its flagship Eggo brand.
The announcement underscores Kellanova’s focus on product innovation and market‑relevant promotions, positioning the company to capture consumer interest during a high‑visibility media event while expanding its snack portfolio.
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