On October 6, 2025, Ortega announced today the launch of Cheez-It™ Flavored Taco Shells, a new product that fuses the iconic Cheez-It cracker flavor with Ortega’s hard taco shell. The shells are available nationwide at Target and select retailers, with distribution set to expand to additional grocery stores in the coming months. The launch date for the product was September 28, 2025, making it a recent market entry.
The Cheez-It™ Flavored Taco Shells deliver a bold burst of cheesy flavor in every bite, combining the crunch of Ortega’s hard shell with the savory profile of Cheez-It crackers. The product targets taco lovers and snack enthusiasts, positioning itself as a flavorful alternative to traditional taco shells. The collaboration leverages Cheez-It’s brand recognition and Ortega’s established distribution network to reach a broad consumer base.
This partnership underscores Kellanova’s strategy to expand its snack portfolio through innovative collaborations. By integrating Cheez-It flavor into a new product category, Kellanova can tap into the growing demand for convenient, flavor‑enhanced snack options. The launch also strengthens the company’s presence in the Mexican food market, potentially driving incremental sales and reinforcing brand equity across complementary product lines.
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