On Oct 14, 2025, Kellanova announced the return of its Pop‑Tarts Frosted Chocolate Chip Cookie Dough to shelves after a three‑year hiatus, with nationwide availability slated for November. The flavor, which had been the most requested on social media, will be sold in the classic Pop‑Tarts format.
In addition to the comeback, Kellanova introduced Pop‑Tarts Protein, a new variant that delivers 10 grams of protein per serving while maintaining the brand’s signature taste. The protein line is part of the company’s broader strategy to expand its snack portfolio and meet growing consumer demand for higher‑protein options.
The launch underscores Kellanova’s focus on product innovation and consumer‑centric offerings, adding a high‑margin, differentiated product to its portfolio. The move is expected to drive incremental sales and reinforce the brand’s presence in the competitive snack market.
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