KB Home has opened its newest built‑to‑order community, Saddlebrook, in Beasley, Texas, offering buyers immediate inventory and the ability to customize floor plans and finishes under the company’s BTO model.
The Beasley development is part of the builder’s broader Texas strategy, targeting markets where affordability remains a key concern. Saddlebrook’s homes start in the high $100,000s, well below the Greater Houston median of $335,000, positioning the community to attract first‑time and move‑up buyers.
The launch comes as KB Home reports a mixed financial picture. In the third quarter of 2025, revenue fell year‑over‑year while the operating income margin slipped to 8.1% from 8.6% in the second quarter, reflecting higher input costs and softer demand amid elevated mortgage rates. Despite the decline, the company remains profitable and continues to invest in new communities.
The BTO model underpins the company’s competitive advantage by allowing customers to personalize homes while keeping inventory costs low. By opening Saddlebrook, KB Home expands its footprint in a high‑growth market, leveraging its operational efficiencies to manage construction timelines and cost pressures.
CEO Jeffrey Mezger emphasized that the company’s focus on strategic land acquisition and the BTO model will sustain profitability even in a challenging market. He noted that the new community aligns with the builder’s goal of delivering affordable, high‑quality homes to growing Texas markets.
With the Beasley community now available, KB Home is poised to capture demand in a market where affordability and customization are increasingly important, reinforcing its position as a leading builder in Texas.
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