Keurig Dr Pepper announced a strategic advertising collaboration with Disney Advertising, aiming to redefine connected consumer experiences through a unique integration of fandom, media, and shopper insights. This expanded partnership builds on years of co-innovation between the brands.
The collaboration kicks off with new activations for Dr Pepper, focusing on its connection to college football. These include creative sponsored content across marquee sports programming, augmented reality in-game integrations, and precision marketing powered by retail and consumption data.
Drew Panayiotou, Chief Marketing Officer at Keurig Dr Pepper, stated that this partnership allows KDP to pioneer smarter, more meaningful connections with fans. The goal is to turn attention into action and authentically integrate into culture, driving both fan engagement and business growth.
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