Keurig Dr Pepper, alongside other soda makers like Coca-Cola and PepsiCo, is lobbying to prevent incoming changes that could make sugary drinks ineligible for the Supplemental Nutrition Assistance Program (SNAP). This effort aims to protect a significant market segment.
Robert Kennedy Jr., President Trump's nominee to lead the Department of Health and Human Services, has expressed intentions to ban the use of food stamps for soda purchases. This proposed policy could impact sales volumes for beverage companies.
The lobbying efforts highlight the industry's concern over potential regulatory actions that could alter consumer purchasing habits and revenue streams. KDP is actively engaging to safeguard its product categories within government assistance programs.
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