Keurig announced its first-ever 'Price Lock Event,' offering new auto-delivery subscribers on Keurig.com the ability to lock in their K-Cup pod prices through the end of 2025. This initiative aims to provide peace-of-mind savings amidst macroeconomic conditions.
The event, running from April 23 through May 23, protects subscribers from future price increases while ensuring they receive the lowest rate if prices drop. This strategy addresses the significant surge in coffee bean prices in recent months.
Mark Gerner, VP of Keurig.com, stated that the event offers reassurance and consistency in pricing for consumers. There is no commitment required, allowing consumers to skip, swap, or cancel their auto-delivery anytime.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.