Snapple, a Keurig Dr Pepper brand, announced a multi-year agreement with Madison Square Garden Sports Corp. and Madison Square Garden Entertainment Corp. This partnership designates Snapple as the Official Tea Partner of the New York Knicks, New York Rangers, The Garden, and MSG's Arena Concert Series.
The collaboration will introduce the Snapple Mini Mart at the arena, providing heightened brand visibility and engagement opportunities with fans. This strategic alliance aims to integrate Snapple authentically into college sports and entertainment culture.
This agreement is expected to boost Snapple's presence and market share by leveraging the extensive reach of MSG's platforms. It represents a significant marketing investment to connect with consumers in key entertainment venues.
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