Heinz introduced a new squeezable bottle of Homestyle Turkey Gravy on November 18, 2025, and made the product available for purchase on Walmart.com. The launch includes a limited‑edition kit that contains the gravy bottle and a recipe card for an “Ultimate Thanksgiving Leftovers Sandwich.” The product is positioned as a convenient solution for consumers looking to repurpose turkey and gravy into a quick, flavorful sandwich filling.
The launch taps into a well‑documented consumer trend: nearly 94 % of Americans make leftover sandwiches after Thanksgiving, and about half consider gravy essential to the sandwich experience. By targeting this post‑holiday niche, Heinz seeks to create a new seasonal revenue stream and reinforce its leadership in the U.S. gravy market.
Kraft Heinz’s Q3 2025 results provide context for the launch. Net sales fell 2.3 % to $6.24 billion, missing analysts’ estimate of $6.32 billion, while adjusted earnings per share of $0.61 beat the consensus of $0.58. The company lowered its full‑year outlook, citing revenue pressure and higher advertising costs. The revenue miss was driven by a 3.8 % decline in North America sales, offset only by a 3.8 % gain in Emerging Markets. The EPS beat reflected disciplined cost management and a favorable mix of higher‑margin products.
Jamie Mack, Associate Director of Brand Communications for Heinz U.S., said the new product “celebrates the day‑after ritual that many of our customers love.” She added that the launch aligns with the company’s clean‑label commitment, which aims to eliminate artificial colors from all U.S. products by 2027. CFO Mark McCormick highlighted that the product launch is part of a broader “accelerate platforms” strategy that seeks to expand condiment usage in convenient, ready‑to‑eat formats.
The introduction of Leftover Gravy fits into Kraft Heinz’s broader strategy of innovation and clean‑label offerings. By creating a product that resonates with millennial hosts and leverages a cultural moment, Heinz can capture a niche market while reinforcing its brand’s relevance. The launch also demonstrates the company’s willingness to experiment with novel concepts that may open new revenue channels during the holiday season and beyond.
Overall, the product launch represents a strategic move to diversify revenue streams and strengthen consumer engagement, while the company’s Q3 2025 financials underscore the challenges of maintaining top‑line growth amid pricing and cost pressures. The combination of a targeted product launch and a clear focus on clean‑label innovation signals Kraft Heinz’s intent to adapt to evolving consumer preferences while navigating a competitive market.
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