On July 11, 2025, sources familiar with the matter revealed that private equity firm Cerberus Capital Management, which holds a stake in grocer Albertsons, teamed up with billionaire investor Dean Metropoulos in an unsuccessful bid for cereal maker WK Kellogg Co.
This information indicates that there was competitive interest in acquiring WK Kellogg Co prior to the definitive agreement with The Ferrero Group. The joint bid by Cerberus and Metropoulos did not ultimately secure the acquisition.
The existence of another significant bidder underscores the perceived value of WK Kellogg Co's assets and brands in the market. This competitive bidding environment further validates the attractiveness of the company, reinforcing the strategic rationale behind the Ferrero acquisition.
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