On September 26, 2025, Ferrero Group announced the successful completion of its acquisition of WK Kellogg Co, making the cereal maker a wholly owned subsidiary of the Italian confectionery giant.
The transaction, originally announced on July 10, 2025, was valued at $3.1 billion, or $23.00 per share in cash, and represents a significant expansion of Ferrero’s North American food portfolio.
The completion of the deal allows Ferrero to integrate WK Kellogg’s iconic cereal brands—such as Frosted Flakes, Special K, and Raisin Bran—into its existing distribution and marketing networks, potentially creating synergies and cross‑sell opportunities across the two companies’ product lines.
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