On April 5, 2025, the state of Texas announced it has opened a probe into WK Kellogg Co. The investigation centers on whether the breakfast cereal maker is violating state laws by advertising its products as 'healthy.'
This regulatory action focuses specifically on the health claims made by the company for its various cereal products. The state's inquiry aims to determine the veracity and compliance of these marketing statements with Texas consumer protection statutes.
The probe introduces potential legal and reputational risks for WK Kellogg Co, which may be compelled to alter its advertising practices or product labeling. This development could also influence consumer trust and perception of the company's brands in a key market.
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