On August 14, 2025, WK Kellogg Co entered into a legally binding agreement with the Texas Attorney General's office to remove artificial food colorings from its cereals. Texas Attorney General Ken Paxton lauded the agreement, stating that the company is legally committed to phasing out these dyes by the end of 2027.
This agreement marks a significant step beyond voluntary corporate commitments, representing the first time a major food company has formalized such a pledge with a state regulatory body. The deal specifically targets petroleum-based colors used in its products.
This legally binding commitment enhances WK Kellogg Co's credibility in addressing consumer health concerns and could set a new standard for the food industry. It mitigates previous regulatory risks and reinforces the company's strategic pivot towards cleaner ingredient profiles, potentially strengthening brand trust and market position.
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