Vodafone Group PLC and Kaltura, Inc. announced the extension of their long-term partnership centered around the Kaltura-powered Vodafone TV solution (VTV). Vodafone initially launched VTV in 2014, and it currently serves several million subscribers across eight markets.
The extended partnership plans to evolve the current solution's capabilities and functionalities, expanding it to more subscribers and potentially additional markets. This collaboration reaffirms the robustness and scalability of Kaltura’s platform and VTV.
Furthermore, the partnership will explore the deployment of new AI-infused Kaltura products designed to boost user engagement, interactivity, and personalization, as well as increase monetization and operational efficiency. This strategic move highlights the ongoing innovation within their joint efforts.
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