CarMax, Inc. opened its first retail location in Arkansas on November 20, 2025. The 11,500‑square‑foot store at 6360 South Dixieland Road in Rogers can hold roughly 500 used vehicles and brings the company’s total U.S. store count to 255 across 42 states.
The new outlet is part of CarMax’s broader omnichannel strategy, which lets customers browse inventory online, pick up vehicles in‑store, or have them shipped to a local location. The company recently refreshed its brand positioning with the tagline “Wanna Drive?” to emphasize customer control and the seamless blend of digital and physical shopping. Local workforce and community support were highlighted as key factors in selecting Rogers, underscoring CarMax’s commitment to regional growth.
CarMax’s recent financial performance has been mixed. In the third quarter of fiscal 2025, gross profit rose 10.6% to $1.12 billion, driven by higher unit volumes and strong unit margin performance, while net earnings per diluted share increased 55.8% to $1.64. However, other quarters have seen revenue declines and missed earnings expectations, prompting a cautious consensus among analysts. The company estimates it held about 3.7% of the U.S. market share for vehicles 0‑10 years old in calendar 2024 and aims to exceed 5% in the near term.
Analysts have responded with a neutral stance. Wedbush reiterated a “Neutral” rating with a $40 price target, while other firms have issued “Underweight” or “Sell” ratings, citing revenue misses and declining unit sales. The mixed outlook reflects the company’s ongoing effort to balance growth investments with margin preservation.
The Rogers store adds a new retail hub in a state where CarMax previously had no physical presence, positioning the company to capture additional market share in the region. The expansion aligns with CarMax’s goal of reinforcing its status as the nation’s largest used‑vehicle retailer and supports its strategy to deepen omnichannel capabilities, which analysts view as a key driver of future profitability.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.